HOW TO CELEBRATE CORPORATE ANNIVERSARIES: 9 TIPS AND IDEAS
Organising a company anniversary can be time-consuming and tedious. Countless arrangements need to be made, such as sending out invitations to employees, customers and business partners, finding the right venue, finalising catering options, writing a speech, and choosing the perfect gift - just to mention some! The whole process is no doubt stressful. So - you may wonder - when it comes down to it, why bother celebrating anything at all?
9 TIPS TO CELEBRATE A COMPANY ANNIVERSARY
- to emphasize the company’s reputation for stability
- to strengthen the bond with customers
- to foster belonging in the workplace
- to boost the image of the company
- to announce the launch of a new product
- to promote loyalty programmes
- to make yourself remembered with a memorable gift
- to use the event as a marketing tool
- and, finally, to have fun!
1. USE YOUR PAST TO POINT YOUR FUTURE - COMPANY STABILITY
It doesn’t matter if it’s the 10th, the 20th or the 50th, anniversaries represent a great opportunity to reinforce your organization’s values, goals, culture and brand. It is important, in this occasion, to point out the company’s achievements as well as the initial difficulties and the importance of being able to hold your ground. Talk about success but don’t forget to mention the importance of your customers in earning it. Write a speech that talks through your business’ adventures, because true, authentic stories are timeless.
2. STRENGTHENING THE BOND WITH CUSTOMERS
It is vital for the success of a business to build and maintain a strong and personalized relationship with its customers. Express your gratitude to them on this special day, make it about them - being part of such a celebration is something they will remember. Anything that will make them feel valued will boost their trust in the company and help the business grow.
3. FOSTERING BELONGING IN THE WORKPLACE
The more you offer your team opportunities for meaning and connection, the harder they are likely to work and the more their loyalty is likely to last. Seeing your team working closely and being motivated will impress your customers too! Events such as social gatherings provide an excellent opportunity to bring your team closer together and increase their fondness in your company. At your company’s anniversary, don’t forget to celebrate your employees and the lengthy, established relationship with them. Your company is truly only as great as your people, as there’s nothing more powerful than your employees’ passion, competence and initiative to make your customers happy.
4. BOOSTING THE IMAGE OF THE COMPANY
It can be hard for companies to strongly control and maintain their image and things aren’t always smooth - that’s why you need to strive to improve your brand’s reputation for integrity. Celebrating corporate anniversaries make for an opportunity to shift your internal focus from problems to achievements and to remind your employees what your brand stands for. You can tell behind-the-scenes stories that highlight your company’s values and share your new vision - possibly even launch a new product.
5. ANNOUNCING THE LAUNCH OF A NEW PRODUCT
There is no better way to test a new product’s success than collecting your customers’ feedback on it.
Plan your launch carefully and make it an event - whatever you do, strive for excellence and make sure the event - and your product- are unforgettable.
6. PROMOTING LOYALTY PROGRAMMES
Company anniversaries are business events and can represent an opportunity to announce the introduction of discounts or new loyalty schemes or to recap your most successful products. There are endless ways to do this: for example, you could include bestsellers or discount schemes on banners, flyers or brochures distributed with gifts… just remember to be tasteful and discreet in your choice.
7. MAKING YOURSELF REMEMBERED WITH A GIFT
Gifts are certainly something that employees expect on anniversaries and that employers want to impress with. You want to choose an item that is elegant but durable, useful but glamorous, something unique that speaks about you and your company’s values and that will make you remembered. Your employees help you achieve your goals and celebrating them with an unforgettable gift goes a long way to show them they are appreciated. We happen to have what is just right for you: we help you choose and create your own stunning, personalized, anniversary gift - a Swiss Made, bespoke watch which - everywhere your employees go - will always speak about you. With nearly 30 years of expertise (we have celebrated many anniversaries here!), we pride ourselves on excellence and professionalism. Our dedicated team of specialists are happy to help you with any questions you may have, please contact us via telephone on +39.0421.492.101
8. TURN THE COMPANY’S ANNIVERSARY INTO A MARKETING TOOL
Start planning ahead and don’t leave out any details. Promoting such a milestone can help you raise awareness about your company as well as reinforce relationships with existing clients and partners - share your most significant moments. Social media gives you a free platform for story-gathering and an effective way to promote your company before, during and after the anniversary.
9. MUSIC - LOCATION - GOOD FOOD
It doesn’t matter if you organise a picnic, a meal, a party or a conference - what is important is that the venue you choose suits your needs and your guest’s expectations. Choose an ambience they can feel comfortable in and create the right atmosphere. Make sure you pick the right music, you choose a catering that surprises and delights all palates and not to forget important details - your company’s anniversary will surely be a success.
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